Thinking about spicing up your marketing message? Try a new direction or revamp your lead generation activities? Well think before you act,sometimes the path to riches is found in consistency. You may no longer care for your old marketing message but is your market is still mad for it. Their opinion is the one that matters. If a marketing campaign is still bringing in new business you shouldn’t shut it down. To put it simply: IF IT AIN’T BROKE, DON’T FIX IT!
But how do determine that your message is still working or when it has hit a brick wall?
Well you should be tracking everything using an integrated CRM software system. CRM stands for customer relationship management. So it is software designed to help your staff manage contact with your database in order to strengthen relationships with your leads, prospects and customers. Integrated CRM software is CRM software that also has features to look after your billing, accounting, task management and inventory.
The reason why integrated customer relationship management (CRM) solutions are better is because they are more likely to be used by your sales team. This is crucial as you need to be tracking the source of every new customer to determine which marketing messages are gaining traction with your audience and which messages are falling flat.
Just to reiterate that key point: you must record the source of every new client using your CRM software. This data will show you exactly how well each advertisement or marketing message performs.
Once you have this data you can make more strategic decisions. So if you are thinking of changing a marketing message, you can consult your data before you make any rash decisions.
If the market has turned cold to your marketing message you can attempt new campaigns using your integrated CRM package. Run a small test group with a special promo code, coupon or dedicated phone line to determine how the market will react to your new angle before you commit financially. When you are recording the source of each new client you should find it easy to measure the customers from your new marketing test.
You may be totally in love with a new advertisement but what you think isn’t really important. If your market hates it, the financially losses will end up making you hate it too. By using CRM software you can at least find out before it sends you to the poor house.
You should know that sometimes it isn’t as simple as success or failure. Your ad may work like a dream in one suburb and be a dismal failure in another area. It may also be more appealing to certain demographic groups or perform better at a specific time of year. These nuances of promotion are missed by people who don’t have integrated CRM software. Your integrated CRM software package tracks more than the source of the client. It can track location, age, gender, interests, income, marital status and a host of other factors which influence buying habits. With this data you can plan your campaigns at a whole new level.
Make sure you have the facts before you go tinkering with your marketing message and the best way to market strategically is through integrated CRM software.
