While some prefer indoor signage due to its hassle free maintenance, others believe that outdoor signage is more impactful. The choice of medium actually depends on the nature of the product as well as the target customers. However, if you go for the outdoor signage, you definitely need to take more care while selecting the basic material, location and matter/content of the sign boards because such signage has to face all kinds of environmental and social challenges. Such sign boards need to be physically sturdy as they are placed in open, where they are affected by sunrays, rainfall, wind and all other related factors. Moreover, since such a signage is visible to everyone, you have to be more cautious while selecting the content and overall visual display due to ensure mass appeal.
Different Forms of Signage
Other than the classification based on location, Signage is also distinguished on the basis of the material it is made of. For instance, the ones with electric lighting is called neon signage as it incorporates the neon lights. On the other hand, signage based on the light-emitting diode system is called LED signage. Then there is oil stock signs, modular signage, street signage, Modular Curved Frame Technology (MCFT) signage. There is also another type that is classified as custom-made signage.
Among all the above mentioned types, the signage types that are based on the digital technology are termed as digital signage. The plasma displays, LCD and LED sign boards as well as the projected images are a part of the digital signage. Such signage is common in the contemporary environment and can be commonly spotted around in the markets, stores or outside the commercial buildings. With their attractive visual appeal, the digital signage is no doubt a very powerful medium of outdoor and indoor advertising and is has thus gained a lot of popularity in today’s era. These immensely eye-catching digital displays are controlled by the software programs that are originally computer-controlled. As such, this kind of out-of-home advertising is superior to the static sign boards due to its flexibility and ability to frequently change the content.
Digital or static, neon or street type, signage is an indispensable part of advertising since ages. Almost every advertising campaign is incomplete without or it. So if you are looking forward to promote your company’s product or services through paid publicity, you must include suitable amount of signage in your campaign. It is a powerful source that can definitely help build up a brand image and publicize your products. So make a good use of digital or any other form of signage to fasten your company’s proceeds.
