There are hundreds of CRM software in the market and each is distinctly different.There are some awesome products out there which can create explosive business growth but then there’s the systems that are so difficult to use and implement they could spell financial ruin for your company.However, telling which is which is not always a piece of cake.Unfortunately, some businessmen find themselves with the wrong CRM software that is lacking in features, has poor adoption rate because they got carried away by a smooth talking sales agent.You can be spared from all these software pitfalls if you are knowledgeable of these usual traps.
CRM system’s main purpose would be to be utilised as the main tool to generate more profit for your company.Small to meduim-sized companies would like to see a return of investment or ROI from the CRM tool in the least possible time.A CRM software that is able to see you through you all the way through and one that has the potential to grow with the company is another issue to consider.By employing the practices below you should be able to reach your goals without plunging into any software traps:
1. Adhering to the company model
Establish a company identity with concise and clear-cut company strategies and practices. Don’t let fancy features enrapture you.Assess CRM software thoroughly depending on your company plans and what your sales team demands to accomplish their objectives.Consider inviting your leading salesperson or sales manager along to any CRM presentation so they can help you interpret which CRM’s will improve their performance and which systems may turn out to be a costly distraction.Your overall business strategy should never change just because of your new CRM tool.
2. Beware of inflexible CRM software
Even small businesses requires a versatile CRM solution that will grow with them and their clientele.For instance, keep clear of systems that make it difficult to scale up and down; when business is good, you need to be able to bring in the resources to ride that wave, and when your market is at a standstill, reducing your software expenses should be made as painless as possible.A flexible CRM software should be a business tool with features that would adjust to your demands and not hinder you with its limitations.
3.Select an easy-to-use CRM software
Not all simple products are mediocre.Employees tend to embrace software with a simple user interface because they are not hard to navigate. The best option would be an online CRM which is comparable to an internet browser, which your employees is used to with and can navigate with ease and confidence.
4. Pick a CRM software that needs minimum or no training
IT training is time-consuming, expensive and more often than not, your staff hate it.Many Online CRM Software packages are the best choice as they are fashioned around internet browsers so anyone can start using them right away without the need for training.Furthermore, look for a CRM system with integrated training courses or online webinars so your staff can up-skill at their own pace and retain knowledge more. This means that you save on training fees, too.
5. Emphasise the good points of the CRM Software to the team
Involving employees at all levels may speed up the success of the CRM software being implemented.Involving the employees will make them realise the conveniences the CRM is designed to give them rather than something new that they have to learn. When your staff understand the roles they are expected to perform in accomplishing company goals and appreciate the necessity for a CRM, they will be more motivated to embrace the new CRM solution.
6. Understanding your company needs
Every business is distinct and have unique business demands and necessities.In order to select the most suitable CRM system, a business must understand their needs that would suited to their budget, their customers and their organisational structure.
The industry has a lot of CRM tools to choose from but having in mind what you really want and need will keep you from sliding into these common CRM traps.
