The content material displayed on your digital signage system is the most essential element of the system. To be assured, the capability of the media players is important. So too is the software that organizes and distributes the clips and loops to your displays. But none of those elements match the value of your content of your digital signage
It is the element that determines whether or not your DOOH platform is generating positive results. The difficulty is developing content which is productive.
The following paragraphs will supply a number of crucial aspects that ought to be integrated into your digital signage clips. Each one improves the probability that viewers will view the monitors, and take your desired action.
Utilizing Themes And Style And Design Aspects Which Provide Higher Contrast
This would seem intuitive. The much more contrast that exists in between your textual content, creatives, and all round theme, the less difficulty audiences will experience attempting to ascertain your information. With plenty of contrast, the text is going to be easier to read; the design and style elements will probably be clearer, and simpler to view; and as a result, your message will have a much better potential for generating the reaction you hope the audience will take.
Despite this truism, a lot of firms continue to stream clips where the contrast between the colors of words and backgrounds is very slight. Green and blue, green and red, and orange and purple, represent some examples. Black type on a yellowish backdrop is much simpler to see, particularly far away.
Make Sure The Message And Design Are Both Basic And Easy
When designing digital signage content, keep the message as simple as feasible. Keep the design straightforward, as well. Doing this generates a few significant advantages.
First, those people who are watching your segments are more inclined to keep on watching if they can easily comprehend them. Simplicity in messaging inspires them to stay, improving each monitor’s average dwell time. Second, an obvious, uncomplicated sales message is much more apt to be remembered than a complex one. Third, a clip that can be easily remembered is much more prone to produce the wanted effect. This might include things like purchasing a particular product, phoning a toll-free number, or asking a worker for particulars regarding a sale. Easy is usually better.
Keep Content Segments Short
In the context of your digital signage segments, brevity is closely associated with straightforwardness. The shorter your clips are, the simpler it will likely be for your audience to recollect them. Each moment that goes by lowers their recollection; each extra phrase does exactly the same. In many instances, this will impact the effectiveness of your content.
If you are using digital signage simply to entertain viewers (e.g. at checkout lanes to reduce the perceived wait time), your clips can be as lengthy as you’d desire. But if you’re trying to encourage a specific response, reduce them as far as possible.
Use Fonts That Are Easy To Read
This may appear to be a basic suggestion, but a lot of DOOH content is developed with hard-to look at typeface styles. If the words and phrases employed in your segments are challenging to read, your target audience may not get your desired information; it follows that they’ll be not as likely to take your desired action.
As a rule, serif typefaces (e.g. Times Roman) tend to be more challenging to read on digital signage monitors than sans serif fonts (e.g. Arial). Furthermore, numerous fonts which are alongside one another are more difficult to read than a single font. Select the typeface style wisely. Avoid italicizing words and phrases, utilizing all caps, and putting lines of text too near together.
A Final Note: End With A Call To Action
All through this dialogue, we’ve have assumed that each clip you create for your digital signage network is developed to achieve a specific end. As noted earlier, this might mean compelling the viewer to buy an item or call a toll-free number for details. Whatever objective you might have for your clips, include a call to action. Your audience will be more inclined to respond if you instruct them in how to do so.
Each one of the above items should perform a crucial role in your digital signage content; together, they will help you to capture your viewers’ attention, and compel them to act.
