Embarking on a business means taking chances and doing a lot of hard work, but many entrepreneurs are still ready to take the plunge, maybe the appeal lies is becoming your own boss or building something for your family. Sadly, what you’re most likely to find is lessened income, more work hours and addtional stress. This is the main reason for you to implement systems such as an online CRM software – to improve efficiency, lower costs and earn more profits. If you’re already in business, the good news is that it is never too late to get your data organised with an online CRM.
If you want to address the demands of an increasingly service-conscious consumers, you need powerful systems that bring together all your sales and marketing data. Systems that can make a significant difference in the way you run your business. Tools that will aid your business become a rewarding venture you enjoy, rather than a decision to regret. This system should possess the tools to monitor marketing performance, client satisfaction and above all, to monitor sales and productivity.
Tracking the status of every sale and opportunity is easy with an online CRM software. As a sales tracking tool, it gives you an up-to-date and accurate record of customer info and transaction log. It also enables to pinpoint service challenges and measure your targets met in terms of turning opportunities to sales.
A lot of the companies that are just starting out have no clue where their business stands or whether they’re even gaining money. It doesn’t mean your company is doing good just because you’re gaining money. A lot of companies do not realise that they are spending more money than their actual profits because they are still making regular sales.
An online CRM software assists you in monitoring your sales and costs and solves your sales-tracking issues through an online communication system that encompasses sales and marketing, client relations and sales opportunities. What this means is that you can quickly identify unprofitable products and services, so that you can take steps to decrease the costs or eliminate that product from your catalogue. It also allows you to change your marketing focus to products that make you the most money because it assists you in identifying which deals can make you the most money.
And the great news doesn’t stop there An online CRM software does not only help you in monitoring sales, it is also excellent for opportunity tracking. It can show you future cross-selling and up-selling opportunities. An online CRM tool is capable of categorising multiple contacts that falls under one organisation, store different addresses of branch office locations under one organisation, and monitor relationships between parent and subsidiary companies; providing you a better angle how your business network has evolved and ways for expanding it.
When you have the following information available, your online CRM software will be your best tool in sales tracking.
>Demographic information
This refers to customer name, age, address, gender and race. Demographic details captures and stores various customer types and their various purchasing patterns, enabling you to identify which customer types have greater sales margins. This will help you better profile ideal clients, allowing you to target your marketing to the most viable group of prospective customers.
>Geographical location
Using geographical data for marketing campaigns helps you target your marketing into the best performing regions and assists you in customizing your product range to suit a specific area.
>Strongest purchasing periods
Your online CRM software will help you identify customer purchasing preferences in a particular time.
>Responses to surveys
Surveys from clients and prospective clients can give you valuable information that can help identify your product’s strengths and weaknesses.
Using an accounting program like MYOB or Quickbooks or spreadsheets is old, inefficient and cumbersome. A lot of money, time and effort will no doubt be spent simply because you’re using two different tools. You also end up spending more money to pay someone to sort through all these data and your marketing campaigns haven’t even started yet.
You will be able to see just where your customers stand at a specific point of the sales process because your online CRM software has the capability to integrate it with an accounting software, making your sales tracking easier. In the end, your company is more efficient and profitable than ever.
