While strategically implementing a digital signage network into your business or institution is a solid step in opening up the lines of communication, displaying effective digital sign design is an important ingredient in terms of successfully conveying your targeted messages. Understanding how to present and deliver aesthetically pleasing content will inevitably positively impact the overall customer experience.
Because we are rarely static figures in today’s society, digital signage content, like people, must be dynamic. Additionally, as multi-tasking has become a way of life, digital signage content must be engaging enough for consumers on the go to notice and process. For these reasons, digital sign design is generally most effective when it is written crisply and clearly. Featuring messages that are short, sweet, and straight to the point are easier to remember. Complementing your succinct message with a unique graphic and call to action will likely reward you with greater success.
Using flash messages to highlight your brand or logo can help to draw attention from consumers. Displaying this information for shorter durations will likely garner more interest and help to build up a loyal following. Leveraging the visual and video components of digital sign design will help to create eye-catching and appealing layouts as well as to deliver creative presentations to the target audience. However, it is also important not to over-stimulate your audience as this can shift the focus of their attention. Utilizing three or four colors instead of every color of the rainbow will help to create a balance.
Ensuring that your text is easy to read is imperative to the delivery of successful messages. Using a font like Helvetica or Arial will be more aesthetically pleasing than displaying your message in Mistral or Snell Roundhand. You will only negatively impact your end goal by implementing the use of cursive or chunky fonts within your digital sign content. Further, as a general rule of thumb, utilizing more than two fonts within a particular message may result in distractions that can increase the bounce rate of your viewer base.
From a legal and ethical standpoint, it is important to maintain and uphold integrity within your digital signage content. Your goal should be to feature honest testimonials, true statements, accurate prices, and pleasant content; all factors and elements that serve to enhance the customer experience. Defaming competitors, infringing on legal rights, or disgracing others will not only make for a reprehensible message, but will also reduce the credibility of your brand or your company. Your focus should be on creating simple, easy to read, engaging, and truthful content in order to build your brand’s reputation and status within your respective market.
Effective digital signage design and content is dependent upon its aesthetics and overall message. Think about messages that have successfully affected you and how they were presented. If the content delivered clear value propositions, calls to action, and powerful messages, then it just may represent a promising bar for success. Keeping your content and design simple, clear, engaging, and succinct will undoubtedly set you on the path to victory.
