Digital signage has helped to transform and ameliorate the way that companies, corporations, and organizations reach their respective audiences. Although we tend to associate such sophisticated technology with larger business-based venues, digital signage has become prevalent within more personal and religious locations, like churches and other places of worship. In certain areas of the country, congregations include more than 1,000 people. Microphones are no longer a strong enough piece of technology to bridge the gap between a religious leader and his or her congregation. In a place where people are supposed to feel connected, digital signage has helped all members to feel more involved in their congregations. Combining audio and visual content via large screens and monitors has enabled many churches to more effectively communicate with their members.
Digital signage deployment in churches allows leaders to more easily disseminate various pieces of information to members of their congregation. From scripture passages to song lyrics, churches afford congregation members the opportunity of more actively participating during services courtesy of the content featured on LCD screens displayed throughout the environment. LCD screens and other displays can be distributed evenly throughout the location to ensure that all members have access to at least one monitor, if need be. Members sitting in the back row or those that may be hard of hearing now have practical ways to get involved in all of the glory that is going on around them. Moreover, in-service graphics combined with multiple camera operators and video feeds can help to both further improve visibility as well as relay more engaging content to the audience.
In addition to highlighting passages, sermons, and song lyrics, leaders may also use digital signage to post upcoming congregation-sponsored events or activities at the end of each service. Leveraging digital signage technology to boast announcements and videos can encourage more members to become actively involved in happenings occurring in and around their congregations. Aside from adding LCD display screens to the inside of the location, another option to consider is a screen for the outside. Not only will this help to initially engage members as they approach their place of worship, but it also holds the power to attract new members and the ability to spread the power of belonging to something larger than life.
From an environmental standpoint, digital signage helps to reduce the amount of paper used in these locations. Paper bulletins, readers, and announcements are no longer necessary with the addition of LCD display screens. Although digital signage can be expensive, there are affordable alternatives to integrating this technology into churches. Specialized or customized equipment is not typically necessary when being used in a religious environment, so there are a variety of options as well as advertising opportunities to consider. If a church already has a PC on its campus, then it can monitor much of the content quite easily and will only need hardware components to get the project up and running.
Digital signage in churches has become a desirable alternative to microphones and paper bulletins in many congregations. From sermons to passages to song lyrics, events, announcements, and much more, the reach of digital signage technology presents a unique power that can deliver a heavy impact to any congregation.
