Digital signage solutions offer an effective way of delivering targeted messages to specific audiences. How this content is designed, presented, and delivered can help to determine the overall success of the message as well as the strength of your business strategy. Providing useful content can easily help to achieve clearly outlined goals. Below, you’ll find four helpful content design tips to assist in ensuring that your messages are compelling and created with a clearly pre-defined purpose.
Keep your message focused and simple. Direct content is a critical component when evaluating the overall success of a message. It is possible to load your audience with too much information when conveying a message via a digital signage solution. If you’re promoting a phone number, a website, or a service, providing your audience with a number, URL, or slogan that is catchy and easy to remember will likely result in more traffic or in higher sales conversions.
We’ve all heard the saying before, but timing is everything. Delivering fresh and updated content via your digital signage solution is necessary in today’s world. If you display a story even minutes after it has happened, then you may be too late. Remaining aware of current and recent subject matter relevant to your business or application will determine how highly you rank within your market. Branding yourself or your company as the first source to deliver on relevant topics can help you to establish credibility and build a loyal audience within your niche.
Be simple, but be compelling. A little creativity can go a long way when it comes to advertising content or tailoring messages to specific audiences. Sure, there are a lot of options in terms of graphics, sizes, and styles to use when creating messages, but the most important aspect to consider is how to leverage your digital signage solution in order to market your message in an effectively direct manner. Make sure that your end goal is not covered up by flash graphics or designs that can be misconstrued as clutter. More often than not, less is more.
To piggyback on what has been hinted at above, select a font that is easy to read and aesthetically pleasing. With the continually growing list of font styles available today, distractions are inevitable. The last thing that you would ever want to do would be to drive your audience members away from you. Choosing Helvetica or Arial over Snell Roundhand or Princeton Let will likely result in happier audience members and more followers. Additionally, choosing softer and more neutral background colors and patterns will help to balance the overall look of your message.
Leveraging your digital signage solution to create focused, direct, and compelling messages can help to attract and retain an audience. Ensuring that you have the proper technology, effective content, and simple designs can determine the level of success that you hope to achieve for your business. As long as your content has been appropriately planned, outlined, and tested, then message delivery should go off without a hitch.
